I pay close attention to any techniques that can lower my cost on advertisements, especially pay-per-click (PPC) traffic like Google Adwords.

For instance, I’ll do what I can to lower my PPC cost from 0.05 cents to 0.03 cents per click.

When I was showing a technique to lower the bid price in Google Adwords in a workshop I’ve conducted last time,  I can see that one of the attendees sitting wasn’t impressed at all.

So I asked him why.

He immediately responded, “I don’t see how saving 2 cents can make me richer.”

“It’s just not worth doing that Patric, I would rather spend my time testing other traffic methods.”

I paused for a few second and smiled. As a matter of fact, I do agree with him for SEEING THAT ANGLE – saving the measly 2 cents is pointless.

That’s provided if you just spend $10 to advertise. But if you’re someone spending $500 a day, you’re looking at some major savings.

**BUT**… that’s still NOT the point. That’s the obvious reason but not what I’m looking for.

You see, it’s not about saving.

It’s about growing your business tremendously.

If you’re paying 0.05 cents per click, it means that with a budget of $30 a day, you can get 600 visitors. Simple math.

And assuming that your product sells for $10 and you’re getting 3% conversion.

So basically, you’ll make $180 ($10 x 3% x 600 visitors) from $30 advertisement spent.

$180 revenue.

Now, let’s say you’re able to lower your PPC cost to only 0.03 cents – it means you’re now driving 1,000 visitors with the same amount of $30 advertisement budget.

Your ‘new’ income will be:

1,000 visitors x 3% x $10 = $300.

Basically, if you’re just able to just lower your PPC cost by 0.02 cents, you’ve increased your business by 40% profit!

Smart business owners are not concern about saving because it’ll not make them richer.

Saving the $12 ($30 budget - $0.03 x 600 visitors) is not profitable - at all.

You’re making $120 EXTRA, not saving $12. What smart business owners see is getting MORE traffic for the SAME amount of advertisement spent. Again, all simple mathematics to get the numbers right and you’ll break the bank.

Now, if you’re paying 0.10 cent per click and you have a way to reduce it to 0.01 cent instead, it means you’ve now automatically grow your business 10 times fold. Congrats.

From $10,000 a year to $100,000. And all it takes is a small ‘adjustment’ like this, no rocket science.

ABOUT THE AUTHOR: In Patric Chan’s Inside Underground Marketing Lab workshop Course, he proved a method how he gets a $0.30 per click keyword at only $0.03 cents in just 30 minutes. And that’s just one business model he shared. Now’s your chance to get over 9 hours of the recorded workshop sent to your doorstep safely and professionally via FedEx:

Insidemarketinglabs.com