Lesson 1:

A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings.

The wife quickly wraps herself in a towel and runs downstairs.

When she opens the door, there stands Bob, the next-door neighbour.

Before she says a word, Bob says, ‘I’ll give you $800 to drop that towel.’
After thinking for a moment, the woman drops her towel and stands naked in front of Bob, after a few seconds, Bob hands her $800 and leaves.
The woman wraps back up in the towel and goes back upstairs.

When she gets to the bathroom, her husband asks, ‘Who was that?’

‘It was Bob the next door neighbour,’ she replies.

‘Great,’ the husband says, ‘did he say anything about the $800 he owes me?’

Moral of the story:

If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure.

Lesson 2:

A sales rep, an administration clerk, and the manager are walking to lunch when they find an antique oil lamp.

They rub it and a Genie comes out.
The Genie says, ‘I’ll give each of you just one wish.’
‘Me first! Me first!’ says the admin clerk. ‘I want to be in the Bahamas , driving a speedboat, without a care in the world.’
Puff! She’s gone.

‘Me next! Me next!’ says the sales rep. ‘I want to be in Hawaii , relaxing on the beach with my personal masseuse, an endless supply of Pina Coladas and the love of my life.’

Puff! He’s gone.

‘OK, you’re up,’ the Genie says to the manager.
The manager says, ‘I want those two back in the office after lunch.’
Moral of the story:

Always let your boss have the first say.

Lesson 3

An eagle was sitting on a tree resting, doing nothing.

A small rabbit saw the eagle and asked him, ‘Can I also sit like you and do nothing?’
The eagle answered: ‘Sure, why not.’

So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.

Moral of the story:
To be sitting and doing nothing, you must be sitting very, very high up.

Lesson 4

A turkey was chatting with a bull.

‘I would love to be able to get to the top of that tree’ sighed the turkey, ‘but I haven’t got the energy.’
‘Well, why don’t you nibble on some of my droppings?’ replied the bull. They’re packed with nutrients.’

The turkey pecked at a lump of dung, and found it actually gave him enough str ength to reach the lowest branch of the tree.

The next day, after eating some more dung, he reached the second branch.

Finally after a fourth night, the turkey was proudly perched at the top of the tree.

He was promptly spotted by a farmer, who shot him out of the tree.
Moral of the story:
Bull Shit might get you to the top, but it won’t keep you there..

Lesson 5

A little bird was flying south for the winter. It was so cold the bird froze and fell to the ground into a large field.

While he was lying there, a cow came by and dropped some dung on him.

As the frozen bird lay there in the pile of cow dung, he began to realize how warm he was.

The dung was actually thawing him out!

He lay there all warm and happy, and soon began to sing for joy.
A passing cat heard the bird singing and came to investigate.

Following the sound, the cat discovered the bird under the pile of cow dung, and promptly dug him out and ate him.

Morals of the story:
(1) Not everyone who shits on you is your enemy.

(2) Not everyone who gets you out of shit is your friend.

(3) And when you’re in deep shit, it’s best to keep your mouth shut!
THUS ENDS THE FIVE MINUTE MANAGEMENT COURSE

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing. 

What is the #1 over-looked online marketing strategy today?

COLLECTING EMAILS!!!!!

*Everyone* should be creating and building targeted email lists.
Preferably, with a squeeze page.

It is something that is overlooked by 99% of new marketers online
and even many larger companies, as well.

What are some reasons for creating email lists, beside the fact
that targeted email promotions CONVERT AS WELL OR BETTER THAN ALL
OTHER PROMOTING EFFORTS?

Hmm, collecting emails…

- Builds a Marketing Base of TARGETED LEADS
- Allows You To Be Intimate With Your Customers and Leads
- Allows You To Easily Share Valuable Information
- Gives You A Platform To Promote Your Products
- Gives You A Platform To Promote OTHER PEOPLE’S Products

Last, but not least…

Read more »

If you have a blog and would like to learn a quick and easy way for getting free traffic and search engine rankings, this article shows you everything you wanted to know, step-by-step.

Before we move forward I want to talk about getting traffic and why most bloggers get it wrong.

Up to 89% of blog owners think about traffic as hits, and put people alltogether. They’re looking at traffic as statistics, and forget the basics - at the end of the other line there’s a breathing human being; with probably the same problems, wants and needs as you.

If these bloggers would not look at traffic as hits, and will give thought on who they really want to attract, and who are they really talking to on their blog, traffic generating won’t seem hard anymore.

Yes, for most bloggers traffic generation is rocket-science.

When you master the basics, blogging for traffic will seem a total breeze. Just look around, and notice the pro bloggers out there. Do you think they’re hunting for traffic? Not at all; they’re probably not actively generating traffic. They make traffic work for them.

Here is an illustration to make my point across:

Imagine blogger A [the newbie] on the other side of the road… trying to attract the attention of the audience [the cars on the street and folks around] holding a BIG red sign “Visit my blog ->”

Now picture blogger B [the professional] who has an entire army of people and cars advertising on his behalf, all across the road.

89% of bloggers are trying too hard to get their traffic; they’re publishing articles and writing blog posts; dabbling with SEO, Twittering, forum marketing, and so on.

A small percentage of the bloggers out there recognize the power of leveraging so they’re taking advantage of other people’s traffic, rankings and authority.

If you want to get on the boat of pro bloggers, then you have to act like they act and do what they do:

Step #1 - think BIG and keep your focus [know who are you really talking with; who’s your ideal client?]

Step #2 - run interviews, ad swaps and blog roll exchanges with like-minded bloggers in your field and industry

Step #3 - never pay for advertising unless you have your metrics tested and proven [for e.g. you know exactly your visitor value - click and lead revenue]

If you know that for each visitor to your blog, you’re making $1 a month on average, then you probably could afford to pay 50 cents per unique visitor; you’d reap half a dollar as profit, right?

For more pro blogging traffic methods, check out the “$365k Blog Traffic Formula”